A Brief History Of Onnit

The human body is our instrument that we play to achieve greatness, and optimizing it for peak performance requires the proper nutrition, fitness, and supplementation.

Onnit provides these foundations to support your human journey.


Alpha BRAIN: Clinically studied to help healthy individuals support memory, focus, and processing speed.

Onnit was born in 2011 with the launch of the company’s flagship product – Alpha Brain. Aubrey Marcus was inspired by his own experience in a range of different sports that he has participated in through his whole life.  Together with a background in ancient philosophy he wanted to create a company and a legacy that help not just sportsmen, but everyday people to reach their fullest potential.  This is achieved through a holistic approach rather than just focus on what most supplement companies which is fuelling muscles.  Onnit chose to focus on total human optimisation through products that aid better brain, mood, sleep, gut and muscular function to hep you get just a little better at what you love day by day. No matter what your preference is with your daily diet, keto, paleo, vegan etc, Onnit aims to support your chosen way by using whole foods from sources that are kind to both the earth and the animals.

Aubrey Marcus likes to say, “THO (Total Human Optimization) is a commitment to get strong in the places where we are weak, become great in places where we’re good, and shine a light on the stuff we need to take a look at. Most importantly, THO is about recognizing that nothing works in a vacuum. You have to bring it all together if you want to maximize what’s possible.”

Physical, mental, and spiritual well-being are all at the core of Onnit’s holistic philosophy and empowering people to achieve their potential through knowledge and tools is key to their mission. Anyone can start making improvements in their life towards realising more of their potential from eating better and working out more effectively to improving mental and emotional development.

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